josh: It’s a small, not a tall. I am not a fan of this. I don’t want to defend the Starbucks naming system, but it does have a rationale, although they are really not owning it. The smallest size is a short, so a tall is taller than a short. That means of the three sizes, grande is the “large.” Ventis are 20oz and thus are called “20.” In addition to making (some) sense, it’s something about Starbucks that has spread through everyday life and gets people talking. Along those lines, I think it’s a terrible idea for Brooklyn Fare to mention Starbucks in their branding. It’s like how Burger King is all the time mentioning McDonald’s. I don’t want to go all Lakoff and frame-y, but I think you want to set yourself apart by being yourself, not by not-being someone else. HAHAHAAHAH. nice one la seriously.
